Step by step instructions to Increase Website Traffic the Pay per Click Way!

There are many ways you can increase traffic on your website, including guest blogging, social media and paid advertising.Guest blogging and social media are great ways to drive traffic to your website mainly because they are easy to understand and free to use. 

Another effective way to increase traffic to your website is with paid advertising. In this article, we will:-

·  give you a brief overview of what paid advertising is

·         help you establish a basic understanding of how it works

·         look into the two types of paid advertising, PPI and PPC

·         explain how Google AdWords and Facebook Ads can drive traffic to your website

Step by step instructions to Increase Website Traffic the Pay per Click ...

If you are looking into pay per click as a marketing strategy for your products, you would need to get a pay per click management company. This company will be in charge of the pay per click process. There are many companies available all throughout the country and sometimes it can be hard to pick the best one that will see to your business’ success. One thing you can look for when choosing a management company is how they will help you increase your website traffic. Different companies offer different processes and steps for the best campaign. They may all differ, but the backbone is still the same and they may do it differently but ultimately the process follows five steps. They are the following:

Assessment.

Every process starts with assessment. This is the part of the process where your pay per click management firm will learn about your business, your website and your competitors. All these information are needed to create a successful plan and design which will be in the next steps. Here are the things that should be included in the planning stage:

1. Client’s business. The client’s business is the first thing the management company should know about. What are the products and services, which of these will be marketed, how are they being marketed prior to taking up PPC management, and what are the competitors doing. This information will provide pertinent information for the following steps of the process.

2. Goals and objectives. After doing research about the business, the next thing to be prepared are the goals and objectives. This is not the goals and objectives of the entire company, those won’t be changed. These are goals for the pay per click process. What does the business hope to get out of using pay per click management.

3. This is the most important aspect of pay per click because using this marketing strategy can be expensive. If more people will be clicking on your advertisement, it means you will have to pay more. You have to set a reasonable budget for this and you should also list the limitations of your budget. A good PPC management firm will let you put limitations on the amount of money that can be spent. Check PPC management reviews to know which firms will allow this.

Planning.

The second step of the process is the planning stage. This will include all the keyword and key phrase research, the geographic location and audience targeting, and creating the strategy to reach the goals set in stage one. Here are some of the finer details of the planning phase:

1. Keywordresearch. Keywords and search engine optimization (SEO) is important if you want to have a successful PPC campaign. According to Digital Marketing, SEO is the most popular strategy of marketing. This is why you should do research carefully when it comes to choosing your keywords and optimizing them. There are many articles out there that talks about how to choose the right keywords. There are many tips and guides you can search for to pick the best keywords. Your management firm should have keyword research as part of their pay per click management services.

2. Geographic and audience targeting. Who are you targeting on your marketing campaign? These will be your potential clients so you should know who you are planning to offer your products and services to. When your call to action will be created, the target audience and their location will be put in consideration. That is why it is vital that these things are already established in the planning stage. There are many demographics that you can choose from, so it might be confusing for you. But remember to ask yourself, who do you think will benefit most from your product and you will have your demographic.

3. Two things should be considered when you are planning your PPC strategy. Relevance andsimplicity. The relevance includes the keywords that will be used in the campaign. They keywords chosen should always be relevant to the all other keywords in the advertisement group. Simplicity calls for your campaign to be manageable, so you can easily identify if there are problems or inefficiencies in your campaign.

Designing.

This is the part where your pages will be created and your campaign will be set up. Each product and service a business offers is a different marketing campaign, that means it has its own set of keywords and belongs to its own advertisement group. The design phase takes a long time, especially if you have a lot of products. Here are some things to be considered by your pay per click management agency when designing the PPC campaign:

1. Landingpage. This is where the link leads when someone clicks on it. This will contain what you are offering your visitors. It could be a product you are selling, an eBook to be downloaded, a service you are offering, a newsletter, or anything really. One thing that your landing page should be is interesting and compelling. You probably have lots of competition and you already know what they are doing in the assessment stage. So you already know how to make your landing page stand out from your competition. The top pay per click management services will help you make a compelling landing page.

2. Another thing for landing pages is it should be credible. Don’t lie, although you would find lots of sites claiming to be number one in their industry, nobody really believes it because it can be faked. If you are going to be putting statistics on your pages, it should be backed up by credible sites. For example, if the agency you hired for your pay per click management services claims they are number one, visit reviews sites to check their credibility. One more way to check on them is to read reviews of pay per click management services.

3. Ad groups. Let’s use dresses as example for your products. Dresses will be one ad group, with its own set of keywords. If you have baby dresses, then that is another ad group. If you have baby dresses for christening, then that is another ad group. Make a different campaign for every category of your product.

Optimizing.

The fourth step is to optimize the PPC campaign. This is to improve the performance of your PPC. Here are some tips to optimize your campaign:

1. Monitor your performance. You wouldn’t know where and what to adjust in your campaign if you are not monitoring the keywords, ad copy and landing pages. Some of your landing pages might do poorly so you can make adjustments on them like changing the bids and ads or the landing page itself. Be sure to test the landing page before putting it live.

2. Focus on the strong keywords. You have lots of keywords on your ad groups. Some of them may be performing well while others are doing poorly. What you should do is to put more effort on those that are already doing well, because they will be the ones to help increase your conversion. 

3. Stop the poor keywords. In conjunction with the above tip, you should pause the use of the poorly performing keywords. Using resources on them will be a waste because they are not doing well, it is better to put your resources to the keywords that you can see will have a return on your investment.

Analyzing.

This is the last step but not necessarily the most important. Every part of the process is equally as important and nothing should be skipped.  The analysis part of the process lets you know the performance statistics of your advertisements. The top pay per click management services will offer you regular performance reports and recommendations. Here are the things that you should pay attention to when looking at the performance reports:

1. Bounce rate. This is the number of visitors to your site that leave immediately after viewing only one page. Your landing page should not have a high bounce rate because that only means it is not interesting and compelling enough. You already have a visitor so you should do everything to make them stay and become a customer.

2. Click-through rate. This is the number of people who look at your ad and actually click on it. A high click-through rate means many of your viewers are clicking on your links. You should strive for a high click-through rate.

Once you have taken a look at these numbers, you can do the appropriate steps to refine your pages or your ads. Don’t forget to do testing again before you put your new ads and pages live.

One advantage of using PPC is that you can immediately see results. Follow the steps mentioned above and it is a guarantee you will see an increase in your website traffic.

Looking for a PPC management company to help increase your website traffic?